My Role: Brand Consultant / Logo Design / Art Direction / Graphic Design
Year: 2020
Client: Town of Drumheller
the unique history of the valley, present community and untapped potential for the future.
After an extensive R&D project by the town that shaped the brand's personality, I helped guide the brand committee through the branding process to help refresh the Drumheller Valley brand story and visual identity.
The Drumheller Valley now has a new suite of assets, including:
• Brand usage guidelines • Brand story • Brand purpose • Brand promise • Brand position • Brand personality
• Tone of voice • New suite of logos • Graphic brand elements • Colour palette • Brand typography
• Brand usage guidelines • Brand story • Brand purpose • Brand promise • Brand position • Brand personality
• Tone of voice • New suite of logos • Graphic brand elements • Colour palette • Brand typography
