Overview: Build a branding campaign rooted in WinSport's purpose "To inspire and activate human potential through the spirit of sport."
Insight: Participation and progression is a key to success in sport and in life. "Better than yesterday" perfectly summed up how participation and determination is more important than talent when seeking ones true potential.
My Role: Brand Strategy / Photo Shoot & Art Direction / Graphic Design
Year: 2016
Company: WinSport
